A Diamond is Forever: The Making of a Cultural Icon
Purple
$126.75
Sale price
$126.75
Regular price
$195.00
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A Diamond is Forever: The Making of a Cultural Icon
$126.75
Sale price
$126.75
Regular price
$195.00
De Beers transformed diamonds from exclusive luxury items into symbols of love and commitment, beginning in the 1930s. Frances Gerety's iconic 1947 phrase "A Diamond Is Forever" cemented this cultural shift, positioning diamonds as promises of enduring relationships. Endorsed by Hollywood icons and celebrated through collaborations with renowned artists, diamonds evolved into representations of elegance, rarity, and personal achievement. Today, the diamond narrative encompasses ethical sourcing and sustainability, reflecting modern values while honoring a century-long legacy of timeless beauty and significance.
- 240 pages
- 180 illustrations
- Released January 2026
- W 11" x L 14" x D 1.8"
- Hardcover in a Luxury Slipcase
- 6.39 lbs
CARE INSTRUCTIONS:
- Handle with Clean, Dry Hands: Always use clean, dry hands when handling your book to avoid transferring oils or dirt onto the pages and cover.
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- Dust Regularly: Use a soft, dry cloth or feather duster to gently remove dust from the cover and page edges.
- Use Caution When Opening: Do not force the spine flat, especially on new books, as this may damage the binding.
- Keep Away from Liquids and Food: Avoid placing books near food or beverages to prevent spills and stains.